Midori

The brand that began with a single sheet of paper, gradually, has been evolving into a brand that cultivates Yohaku in the heart.

MIDORI is a Japanese stationery brand that began as a producer of writing paper and envelopes in 1950. It has maintained its base in design and paper while evolving into a comprehensive manufacturer of stationery items, that allows users to express themselves freely in writing. Soon then, in the 1960s, MD PRODUCT was born, and from a single sheet of paper, MD Paper was created. One of the core values of MD PRODUCT is what its known as “Yohaku”; that value lies in the precious time spent facing oneself: arranging one's thoughts, and expressing an honest and genuine sensibility. With this dream in mind, the possibility of creating such moments as a margin in time, not just on the surface of paper, but by embracing moments of stillness, can become a companion in one's daily life.